Overview

Hana April Inc. partnered with the Minnesota Science Museum and the Smithsonian to produce the four-day Museums Advancing Racial Justice Conference, a gathering dedicated to meaningful dialogue and collaborative action. Our goal was to ensure every aspect of the guest experience was seamless, intentional, and aligned with the values of both institutions.

Our Role

We thoughtfully managed every detail, including:

Logistics and operations to keep the multi-day program running smoothly

Signage, name tags, and way-finding to create clear and welcoming navigation for attendees

Transportation coordination to move guests efficiently and comfortably between activities

Photography and vendor management to capture and support the event at every stage

Accessibility planning to ensure all guests could fully participate

Menu sourcing and curation with diverse, inclusive food offerings

Décor design that reflected the spirit of both institutions and the mission of the conference

Key Experiences

Produced opening and closing celebrations that framed the conference with moments of connection and purpose

Created a welcoming environment that supported meaningful conversations and collaboration

Integrated thoughtful details that reinforced the conference’s core values

Impact

The Museums Advancing Racial Justice Conference was executed with precision and care, resulting in a smooth, engaging, and impactful event. Attendees experienced a program that was not only logistically flawless but also deeply aligned with the mission of advancing equity and inclusion.